Client: Primark

Denim may be a wardrobe staple but commercial client Primark created a stand-out collection for SS17 and wanted to portray that with a denim update. The aim for this shoot was to give a grungy feel to the denim whilst still maintaining that a softer vibe that the customer wants for SS. We used Maria Traynor from Andrea Roche, Lili Forberg was on snaps, Joe Hayes was on hair and Sue Brophy was on make-up. This shoot featured in the March issue of XPOSÉ Magazine.

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